Tuesday, March 23, 2010

Interoperabe loyalty - why not?

If you are like most people, you have a number of cards in your wallet or purse - all for the purpose of identifying yourself to a merchant and receiving points, discounts, and other things. My wallet is twice as thick as it needs to be, and my girlfriend has at least twice as many cards.....

Why doesn't an entrepeneur create a smart loyalty card or APP that allows people to have one card with all the numbers, identifiers, points totals, etc all in one place? This would be great for consumers, and likely save the merchant a ton of money overall in terms of processing them. As they developed, offers could be loaded into this entity instead of into my work email.

This could be a powerful idea!

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