See the below threat to FACEBOOK, and you see the power of standards and cognitive intelligence (Clay Shirkey's new book). Imagine a distributed, open, free social networking capability, and there are lots of possibilities that come to mind....
From WIRED.com.....
1. Open, Distributed Alternatives
A pack of college kids drunk on Free Software launched an open-source, federated alternative to Facebook called Diaspora. After collecting an astonishing $120K in donations, the group is knocking out code. Meanwhile, there’s other cool stuff going on, including OneSocialWeb, the Appleseed Project and WebFinger. Get enough of these open protcols into decent shape and someone is likely to build them into an improbably powerful stack. Research the LAMP stack, if you don’t get my drift.
What might that look like? An elimination of the need for a centralized home and coordinator of social networking — where your social profile lives wherever you want it to (as your e-mail does) and can interact with any other profile around the net, on your own terms.
While it sounds far fetched, a recent poll suggests that people are as happy with Facebook as they are with their cable company, even if they do find it similarly indispensable.
Read More http://www.wired.com/epicenter/2010/07/five-things-totopple-facebooks-empire/#ixzz0uKFKoRLU
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